Sorenborn

The top 1% of founders don't pitch. They create a reality investors can't walk away from.

We teach growth-stage founders how to get there.

Our founders are backed by
a16z/Meritech/Insight/Khosla/NEA/Ribbit/Menlo/Redpoint
$1.5B+
Raised by clients
102
Jury trials
25+
Years studying narrative

The numbers got you the meeting. They won't close the round.

By Series B, every serious company in your category has strong metrics. The investor has already seen your dashboard. They've talked to your customers. They've mapped your competitive landscape.

What closes the round is the story those numbers live inside. The narrative that makes a growth-stage investor feel that your company's trajectory demands their capital.

Most founders at this stage sound exactly like every other founder in their space. Same structure. Same analogies. Same deck template. It's competent. It's professional. And it's completely forgettable.

We fix that.

We don't polish pitches. We build narratives from scratch.

Every engagement starts with one question: What is the most powerful version of this story that will change how investors see the world?

Fundraise Narratives

Full narrative architecture for Series B and beyond. Story, deck, talk track, objection handling, and the conviction training to deliver it all under pressure.

Strategic Communication

Board narratives, strategic repositioning, category creation, and the full communication architecture a growth-stage CEO needs to lead at scale.

Founder Mastery

The advanced curriculum. Moving from competent to undeniable. Belief transfer, time under tension, and the ability to command any room you walk into.

Investor Materials

IC memos, one-pagers, summary documents, and every supporting artifact that needs to carry your story into the rooms you’ll never see.

We work with a limited number of founders at a time.Start a conversation

Seven patterns from inside $1.5B in fundraises.

These show up again and again in the growth-stage rounds that close. They are a lens, not a template.

  • 01Frame Debt
  • 02Inevitability Over Momentum
  • 03The Earned Secret
  • 04The Inevitable Founder
  • 05Proof Point Architecture
  • 06Strategic Absence
  • 07The Investor as Character
Get the founder narrative collection
Start with The Narrative Gap, then keep reading into Burden of Proof and The Art of Mastery. This three-part collection distills Robbie Crabtree's thinking on narrative, influence, and storytelling mastery for growth-stage founders.

Story is how humans understand the world.

Not decoration. Not technique. Story is the fundamental operating system of human cognition. It's how we decide who to trust, what to believe, and where to put our money.

When you understand this at a deep level, you understand that mastering storytelling means mastering how human beings actually think, decide, and behave. Everything else is execution.

The best founders don't perform a story. They inhabit it with such conviction that they create a whirlwind. Investors stop evaluating and start imagining being part of it.

We teach founders to move from performing to channeling. From proving they're right about today to transporting investors to tomorrow. From answering questions to controlling frames.

The result is a flywheel: conviction creates response, response deepens conviction, and the founder becomes undeniable.

The courtroom was the laboratory.

Before working with founders, I spent seven years as a prosecutor trying 102 jury trials. Murder. Capital murder. Child abuse. Cases where my words determined life, freedom, and everything in between.

The courtroom taught me that facts don't speak for themselves. Two lawyers, same evidence, same jury. One wins. The difference is never the evidence. It's the architecture of the story the evidence gets built into.

That principle carried over when I moved into the startup world. Now I work with growth-stage founders on the narratives behind their fundraises through Sorenborn. My clients have collectively raised more than $1.5 billion.

Background
Former prosecutor, Dallas County District Attorney’s Office. 102 jury trials. Taught at SMU Law School. Built and exited an edtech startup.
Education
Haverford College (BA, History). Senior thesis on narrative design and strategy of the Religious Right. SMU Dedman School of Law (JD).
Author
Competitive Storytelling: Raise Capital, Win Influence, and Shape the Future.
Sectors
Biotech, fintech, climate tech, AI, SaaS, deep tech, life sciences.

Three strategic reads for founders in consequential rooms.

These pages expand the core ideas behind Sorenborn, founder narrative strategy, fundraising narrative, and investor conviction.

If the story isn't right, nothing else matters.

For growth-stage founders preparing for their next raise. For investors thinking about a founder who needs this.

We'll respond within 24 hours.