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You Have a Vision.
It's Massive and You Know it Must Exist.
But There's a Brutal Reality About Tech Visions. The Best Visions Don't Win. Only the Best Received Visions Win.
The Brutal Reality
Received visions rally the builders, the engineers, and the public to one unifying cause.
Sadly, most companies never pull this off. They have frontier tech, a good story, ambitious plans – and still fail. Because they can't make others see the future.
Eventually, the best founders realize:
Brilliance alone won't save you.
Only two questions matter:
- 1. Can you sell your vision?
- 2. And can you execute it?
Our clients have raised over $1 billion in capital from the best investors in the world.
Who We Work With
We work with great founders. Only great founders.
And we only go after the biggest, boldest, and most ambitious visions.
Our sweet spot is post Series A through IPO founders in AI, Deep Tech, and Climate Tech.
Our clients are typically:
We help startups articulate their vision and accelerate growth.
We assist scaling companies in maintaining momentum and expanding market presence.
For those reshaping industries, we help craft narratives that drive change.
The Vision Realization Flywheel
Every successful tech company revolves around big ideas. And big ideas are brought to life in phases:
Sell Your Vision
- • Developing the right big ideas
- • Deploying those ideas to secure capital
- • Communicating them across the org
Execute Your Vision
- • Driving execution and implementation
- • Capturing feedback to sharpen vision
- • Pushing bigger and more aggressively
This Vision Realization Flywheel is at once easy to understand, brutally difficult to start, and not optional if you want to win. Because each successful turn makes the next more powerful.
Like this:
Advancing through each phase, from selling to executing, demands relentless polished and authentic communication in every direction:
Orchestrating Mass Perception
History's most successful founders knew: convincing one person isn't enough.
You need to engineer how entire groups stake their futures on your worldview.
In other words, you must orchestrate mass perception.
To do this, the greats all built brain trusts - sparring partners who helped them think and communicate. People who thought with them, not for them.
People obsessed with how to turn a vision into a movement.
That's why today's iconic companies have a system – an architecture for communication that drives selling and execution. An architecture that reshapes how the world thinks and changes behavior at scale.
Steve Jobs had Bill Campbell.
JFK had Ted Sorensen.
You have Sorenborn.
To Make Visions Received, Then Realized.
How We Work
We obsess over how words shape perception.
And how that perception creates reality.
Most founders come to us at critical moments for their business.
- Major fundraising rounds
- Category-defining launches
- Market expansions
Once we've nailed these moments together, founders work with us to make the Sell Vision, Execute Vision Flywheel a part of their company – and transformation follows.
Core Components of our Role
Our role and solutions grow with you and can encompass several components:
Who We Are
Robbie Crabtree
- Criminal Prosecutor on violent felonies and child abuse cases with 102 jury trials
- Taught Trial Advocacy at SMU Law School & coached national mock trial team
- Founded and exited a communications tech company to big tech
Justin Mikolay
- Director of Communication and Speechwriter for Secretary of Defense Jim Mattis, Secretary of Defense Leon Panetta, and General David Petraeus
- Strategy and Business Development Lead at Palantir, spearheading Palantir v. U.S., leading to a $900M contract
- Certified Chief Nuclear Engineer and Submarine Officer, U.S. Navy
We know you have a vision. It's massive. It must exist.
The only thing standing in your way…
Can you sell your vision, and can you execute it?
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